The History of Bulmers

Image for Decoration
Image for 1887 Image for 1887

Henry Percival Bulmer (Percy)
first pressed apples from his
father’s orchard.

Due to his lack of qualifications, Percy decided to start his own cider making business and pressed apples using a
neighbour’s stone mill.

Image for 1889

Fred joined the company after graduating from Cambridge

Fred took an active interest in politics; he was a city and county councillor, and twice elected Mayor of Hereford. The welfare of employees was important to Fred.

Image for 1889 Image for 1889

Together the brothers worked up to 16 hours a day, often sleeping on the floor of the shack at night.

The brothers purchased an additional 10 acres of land for the factory, and a farm to conduct experimental research on old orchards and plant new trees to ensure a
constant supply of apples.

Image for Decoration
Image for 1906 Image for 1906

BULMERS started to produce
Cider de Luxe which was later renamed Pomagne

Percy learned new techniques of fermentation and bottling after spending time in the Champagne region of France. BULMERS produced and marketed Pomagne as Champagne Cider until 1975.

Image for Decoration
Image for 1911

The brand was first granted the
Royal Warrant as Purveyors of
Cider to King George V.

Image for Decoration
Image for 1934

When prohibition was repealed in America, BULMERS shipped 6,000 cases of Pomagne to New York

The Federal Government of the USA later introduced heavy taxation on cider, which meant it was no longer profitable to continue the business

Image for Decoration
Image for 1966

A milestone in BULMERS’ history was reached, as the millionth ton of apples was milled and pressed!

Image for Decoration
Image for 1983

BULMERS Original Strong
Cider was launched.

Image for Decoration
Image for 2006

BULMERS Original got a new
look and grew in popularity.

Over-ice ciders led the way in cider growth in the UK.

Image for Decoration
Image for 2007

BULMERS Pear Cider
was launched.

Image for Decoration
Image for 2011 Image for 2011

BULMERS fruit cider,
Crushed Red Berries &
Lime was launched

It was originally called No.17 as it is the
17th recipe launched in the BULMERS range

Image for 2016 Image for 2016 Image for 2016

BULMERS launched a
new look, and became
recognisable as the
cider that so many
people love today.

Image for 2019

BULMERS becomes 100%
British, using only British
apples in its cider

Fred and Percy Bulmer Cider Making Pioneers