BULMERS launches a 100% British Apples recipe and adds ingredients and nutritional labelling on pack

We have relaunched BULMERS Original with a new and improved recipe, made with 100% British apples from local orchards.

The new recipe champions our rich British heritage and by expanding the orchard range with variants such as Hastings and Amanda apples, the natural sweetness of the cider now comes purely from the apples themselves!

This has meant that the new recipe also has 30% less sugar than before, is free from artificial flavourings, colours and sweeteners, and is suitable for vegans too. We’re so proud of our product and all the ingredients that go into it that we’re leading the way by being one of the first cider brand to add nutritional labelling to our packaging – this means you can now easily find ingredients and calorie information on every pack of BULMERS you purchase. Click here to find out more.

Fred and Percy Bulmer Cider Making Pioneers